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Research papers

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers
Authors: Jonathan Wibberley, Phyllis MacFarlane
Company: GfK
September 26, 2008
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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research